All posts by: Golf Ad Network

by in Marketing Tips, Network News

3 easy steps to your first email drip campaign

Email drip campaigns are good for small business. In fact, automated email series get 80 percent higher open rates and triple the click-throughs of single emails, and they generate 80 percent more sales at 33 percent less cost. Despite such convincing statistics, many small businesses do not engage in email automation. The concept of email drip campaigns can seem overwhelming to novice marketers, but in reality it’s not difficult to create an email drip campaign that works. Give your small business a powerful advantage and sell on autopilot.

By definition, an email drip campaign is a series of emails sent at set intervals after a subscriber joins your email list. For example:

  • Email 1 is sent immediately upon subscription
  • Email 2 is sent three days after subscription
  • Email 3 is sent six days after subscription
  • And so on

When you adhere to email drip campaign best practices, each email in the series has value but also builds upon previous emails. The overarching effect is lead nurturing: Your email series takes subscribers on a journey from introduction to purchase. It lends credibility and authority to your company, fosters trust and creates desire for your products and services until subscribers are ready to buy.

The beauty of email drip campaigns is they’re automated. All content is created before you launch your campaign. After that, your email automation software handles the work, which frees time for you to focus on other business growth efforts. Create your content upfront, and you don’t need to come up with a new email every few days to keep subscribers engaged — simply set it and forget it!

For more ways to repurpose your social media content, click here for FULL ARTICLE.

The Golf Ad Network can be your guide to Email Drip Campaigns, and will give you the information you need to expand your following and grow your business with email marketing. Get the easy-to-follow tips and advice you need to join the conversation.

Partner article provided by Vertical Response. October 1, 2019.

by in Marketing Tips, Network News

Repurpose your Social Media content in emails

You know social media and email offer a formidable one-two marketing punch, but as a busy small business owner you might struggle to find time to create content for both channels. The good news is you don’t need to. You can save time and get more mileage out of your marketing efforts by repurposing your social media content in emails.

Recap your best posts

Identify the best performing posts from your Facebook, Twitter, Pinterest, LinkedIn and Instagram accounts. Then, turn them into a roundup email. Since these are the posts your audience likes and shares, it’s a good bet your email subscribers will likewise appreciate them. Your social audience is vetting your email content for you!

You can do a new roundup each week or month, depending on how often you post to social media; or, create an annual end-of-year email that recaps the best posts for the entire year.

Reuse social images

Images are central to many social accounts, and for good reason: People tend to like and share images more than text-only content. You can identify the best performing images on your social accounts and repurpose them into email content.

For more ways to repurpose your social media content, click here for FULL ARTICLE.

The Golf Ad Network can be your guide to Social Media Marketing, and will give you the information you need to expand your following and grow your business with social media. Get the easy-to-follow tips and advice you need to join the conversation.

Partner article provided by Vertical Response. September 24, 2019.

by in Marketing Tips, Network News

Email Marketing turns 40: How it still benefits business

Believe it or not, 2018 marks 40 years since email was first used for marketing purposes. Rather than nearing midlife-crisis territory, however, email marketing remains very much in its prime. When used correctly, it’s a cost-effective way to promote your products and services, and ultimately drive business.

Email marketing has evolved significantly over the past four decades. When the internet, along with email, started to become more widespread in the 1990s, businesses of all types began sending hordes of email marketing messages, leading to an abundance of flooded inboxes.

Later that decade, in 1998, the Data Protection Act made it mandatory for email marketers to include the ability for users to opt out. That was followed by the CAN-SPAM Act in 2003, which laid regulatory groundwork for commercial emails in the U.S. Email continued to grow in popularity and became even more accessible in the 2000s with the rise of smartphones.

Today, more than 75 percent of the population uses email at least once per month, including more than 90 percent of internet users. This makes it one of the best ways to promote your business to potential customers.

Like most technologies that have become popular over the past 40 years, email marketing only keeps getting better and better. While spam remains a nuisance and can turn off some internet users, most people not only expect email marketing messages, they want them. In addition to driving revenue, email marketing messages can be helpful to customers as they decide whether or not to purchase a particular product or service.

Here are three of the top email marketing benefits for small businesses:

  • It’s low-cost. Email marketing campaigns don’t cost much to execute. In fact, setting up a basic email campaign yourself will only cost you a few minutes.
  • The return on investment (ROI) can be huge. Email marketing has a median ROI of 122 percent — that’s more than four times higher than social media, direct mail and paid search.
  • Measuring success is easy. It’s very easy to see how many of your emails were opened (and presumably read) as well as how many recipients clicked on a link within your message. This gives you a sense of which types of messages work well, and which don’t.

While email campaigns can be effective, they only work if you have willing recipients to send them to. Here are three quick and easy ways to get existing and potential customers to sign up for your email list:

  • Try website sign-ups. Include an area on your business website where visitors can enter their email address to join your list.
  • Use social media. You can also promote your email list using your social media accounts by linking to the sign-up page on your website.
  • Collect addresses onsite. If your business has a physical office or storefront, encourage customers to sign up when they’re onsite.

One of the main challenges of email marketing is deciding the types of messages to send. Here are six surefire ideas:

  • Welcome messages: This is a basic message welcoming those who are new to your email list. You may consider giving recipients a special offer as a “thank you” for signing up.
  • Promotional emails: These are emails that promote specific products or services, or any special sales you might be running.
  • Email newsletters: These messages are sent on a regular basis, typically once per month or every two weeks. They can include promotional messages as well as news about your business and industry.
  • New inventory emails: Just as it sounds, these are messages that promote new products or services your business is offering.
  • Reorder emails: These are friendly reminders sent to customers to let them know when it might be time to reorder a particular product.
  • Survey emails: Email can be used to collect various types of information about those on your email list, such as buying habits, or basic demographic information, such as age, sex and location.

Email keeps getting better with age. Because of its low startup cost and potentially huge return on investment, email marketing is a must for almost any type of business. In addition, the ability to track results and gauge the effectiveness of email campaigns make it an effective marketing tool. There’s no doubt that email should be a go-to resource in all business owners’ promotional arsenals.

Partner article provided by Vertical Response. October 18, 2018.

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